Press release – More than just a club

An IT service provider and a judo club – how do they fit together? The first thought is: there's no common ground. But with a special sponsorship campaign, conesprit GmbH from Backnang has now brought the two together.

„We see it as our social responsibility to support clubs,“ says Katrin Douverne. She works for conesprit GmbH, an SAP consulting and software company based in Backnang. To fulfill this purpose, the IT company recently established a sponsorship partnership with the TSG Backnang judo club.

TSG Backnang was founded in 1963 and now has nearly 400 members, including around 300 children and teenagers. The club's sporting achievements are impressive: The women's team has won the German Championship title five times, and the men's team has also been playing in the first Bundesliga since 2019. The children's and youth teams are also successful at the state level and have already won trophies at numerous championships.

But the club's character is defined not only by its sporting achievements, but also by the passion invested in it. "The club does incredibly valuable work with the children and young people, and the coaches are incredibly dedicated," enthuses Katrin Douverne. In addition to athletic activities, TSG Backnang also organizes regular social events, such as the traditional summer camp. Conesprit GmbH aims to strengthen the club through sponsorship, enabling, for example, the judoka to participate in tournaments.

Because in judo, it's not just the sporting achievements that define a tournament. Rather, it's the ten core values of judo that underpin it: courtesy, helpfulness, honesty, seriousness, respect, humility, appreciation, courage, and self-control. "We see ourselves reflected in these values, and it's important to us that these values are passed on to children and young people," says Katrin Douverne.